The road to an event is littered with good intentions and many casualties of the notorious “Death By PowerPoint”. Unless information is delivered in a new, compelling way at regular intervals, the audience will tune out during a presentation. It’s not a conscious decision, it’s the limitations of the working memory that makes [...]
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 Tuesday,August 10th, 2010The Victory Loop process allows critical factors for success to be identified and assessed. The Victory Loop process has three stages: (1) Plan Well, (2) Execute Well, and (3) Learn Well. It allows an immediate review of the outcome versus the goals, creates best practices, and reinforces continuous learning. Actually, I envision it [...] Print This Post
Wednesday,August 4th, 2010What is the ROI on doing good? I think it is curious that we have to market or sell attendees, corporations, communities and individuals on the idea of doing the “right thing”? Take recycling which basically is “treating the earth’s environment right,” an evolution of an extended marketing plan. Brenda [...] Print This Post
Monday,August 2nd, 2010Seems hard to believe that is has been nearly 18 months since the events industry began a slippery slide and a precarious decline. As our global economy began what ultimately proved to be a near-crippling spiral, meetings and events quickly became prime victims of aggressive cost-cutting measures. Across both the corporate and association [...] Print This Post
Thursday,July 29th, 2010“In all affairs, it’s a healthy thing now and then to hang a question mark on things you have long taken for granted.” ~ Bertrand Russel It’s time for us to hang some question marks on the ways we have provided conference education for the past decade. Here are ten questions for our established [...] |
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