Patricia Ekers
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 Tuesday,October 5th, 2010In the Brain-Based Events Exchange Café at e4, we talked about ways to engage an audience at an event and make sure that your message is communicated in a way that people will remember.
Emotion has been proven to increase the rate of recall in events. When there’s an emotional context, the [...] Print This Post
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Wednesday,September 8th, 2010Do I really need to measure the ROI for my meetings? What about if it’s impossible to calculate a specific financial return for my meeting? How can I use the ROI Methodology in all of my processes? The answers are: 1) Yes 2) If you can’t calculate the financial return (because the data isn’t available, because [...] |
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