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 Monday,October 25th, 2010In the Brain-Based Events Exchange Café at e4, we talked about ways to engage an audience at an event and make sure that your message is communicated in a way that people will remember. Adding interaction to an event and within presentations is absolutely critical to success. Studies cite different attention span limits (Dr. [...] Print This Post
Thursday,July 8th, 2010The ROI Methodology includes the reporting of six levels of data, and every single meeting can be measured to at least one of these levels. Most people are frightened away from using the ROI Methodology for their meetings because they Don’t understand it Print This Post
Monday,October 26th, 2009Depending on who you talk to, or which news channel you are following, there is chatter that our country is emerging from the recession… I wonder which dial or meter validates this magical news!!?? Reality is you can’t flip a switch and announce our world is no longer in economic turmoil. There are [...] Print This Post
Wednesday,July 15th, 2009Many conference producers (and corporations around the world) are scratching their collective heads and trying to understand what all this marketing change is about. Actually it is quite simple, and something you are doing everyday: We are moving towards a “search centric” world where buyers and sellers are connecting more and more online. We are [...] |
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