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Monday,September 13th, 2010

Brain Rule #8: Stressed brains don’t learn the same way

Your brain is built to deal with stress that lasts about 30 seconds

You can feel your body responding to stress: Your pulse races, your blood pressure rises, and you feel a massive release of energy. That’s the famous hormone adrenaline at work. It’s spurred into action by your brain’s hypothalamus, that pea-size organ [...]

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Friday,September 3rd, 2010

Attracting the EVERY Generation Audience – Part 3

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Thursday,September 2nd, 2010

“Attracting EVERY Generation Audiences” – Part 2 – Kathy Macdonald – 2010 e4 Café Exchange Presenter

Resources for Learning MoreA

Generation Issues (all generations)

Rocking the Ages by J. Walker Smith & Ann Clurman
Boom, Bust & Echo 2000 by David K. Foot
Generations at Work: Managing the Clash or Veterans, Boomers, Xers & Nexters in Your Workplace by Ron Zemke, Claire Raines, Bob Filipczak
The Fourth Turning by Neil Howe & William Strauss
When [...]

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Tuesday,August 31st, 2010

“Attracting EVERY Generation Audiences” Kathy Macdonald – 2010 e4 Café Exchange Presenter

What are the biggest generational challenges you are facing?

Generations want different forms of entertainment
Marketing needs to vary to appeal to each generation
Socialization is different for each generation from Twitter to text to Facebook to email, etc.
Appropriate recognition/awards vary by generation
What attracts one generation may be different from what attracts another

 What conference elements do [...]

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Thursday,August 12th, 2010

Three Brain-Based Ways to Make a Presentation Memorable

The road to an event is littered with good intentions and many casualties of the notorious “Death By PowerPoint”. Unless information is delivered in a new, compelling way at regular intervals, the audience will tune out during a presentation. It’s not a conscious decision, it’s the limitations of the working memory that makes [...]