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Friday,September 3rd, 2010

Attracting the EVERY Generation Audience – Part 3

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Thursday,September 2nd, 2010

“Attracting EVERY Generation Audiences” – Part 2 – Kathy Macdonald – 2010 e4 Café Exchange Presenter

Resources for Learning MoreA

Generation Issues (all generations)

Rocking the Ages by J. Walker Smith & Ann Clurman
Boom, Bust & Echo 2000 by David K. Foot
Generations at Work: Managing the Clash or Veterans, Boomers, Xers & Nexters in Your Workplace by Ron Zemke, Claire Raines, Bob Filipczak
The Fourth Turning by Neil Howe & William Strauss
When [...]

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Tuesday,August 31st, 2010

“Attracting EVERY Generation Audiences” Kathy Macdonald – 2010 e4 Café Exchange Presenter

What are the biggest generational challenges you are facing?

Generations want different forms of entertainment
Marketing needs to vary to appeal to each generation
Socialization is different for each generation from Twitter to text to Facebook to email, etc.
Appropriate recognition/awards vary by generation
What attracts one generation may be different from what attracts another

 What conference elements do [...]

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Monday,July 26th, 2010

The Generation Behind Me

At some point, you realize there is a generation behind you and they are not the same.  My realization came a number of years ago while watching a beer commercial.  I commented, “I don’t get it.”  My husband who was obviously into the finer aspects of beer commercials, replied simply, “You weren’t supposed [...]

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Wednesday,July 14th, 2010

Attracting the EVERY Generation Audience to Your Conference

Over the past few months, there have been a number of great pieces written about Gen Y or what others call the Millenniums.  This is the generational cohort that most experts place as born between the late 1970’s and 1995.  There are a lot of them (80 million), so they are worth paying [...]