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Tuesday,August 31st, 2010

“Attracting EVERY Generation Audiences” Kathy Macdonald – 2010 e4 Café Exchange Presenter

What are the biggest generational challenges you are facing?

Generations want different forms of entertainment
Marketing needs to vary to appeal to each generation
Socialization is different for each generation from Twitter to text to Facebook to email, etc.
Appropriate recognition/awards vary by generation
What attracts one generation may be different from what attracts another

 What conference elements do [...]

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Friday,August 27th, 2010

Social Media for Events: Insights from an Experient e4 Exchange Cafe

Last week Experient hosted it’s customers and key industry supplier partners in Orlando, FL at the beautiful Hilton on Bonnet Creek and Waldorf Astoria hotels. On Tuesday afternoon (August 17, 2010) I facilitated two (2) fifty minute “Exchange cafe” sessions addressing the subject of Social Media for Events.

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Monday,August 16th, 2010

Welcome to e4 2010

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Friday,August 13th, 2010

Anticipation…

As we count down the last few days before e4, the EXCITEMENT as well as a tiny bit of ANXIETY manages to creep its way into the noise of my mind.  It is not so different from the fear I experienced when I was venturing off to my first day of school;  or [...]

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Thursday,August 12th, 2010

Three Brain-Based Ways to Make a Presentation Memorable

The road to an event is littered with good intentions and many casualties of the notorious “Death By PowerPoint”. Unless information is delivered in a new, compelling way at regular intervals, the audience will tune out during a presentation. It’s not a conscious decision, it’s the limitations of the working memory that makes [...]