Thursday,May 20th, 2010
2009 e4 hit the mark. Content was timely. Speakers were impactful. And attendance? Record breaking. Hmmm, how do we surpass the expectations in 2010?!?!?
So here I sit, racking my brain on how we raise the bar for 2010 and all I wonder is “How do our clients make this happen year after year!?!”
Thus I am reading anything and everything that comes to me an in any and every form. Texting. Blogging. YouTube. Email. Even the infamous Snail Mail. What is the new? Or is it all the same ol’, same ol’?
Finally I decide…my time like our clients, is so limited . . . what would I want to learn or what would I want to do?? So how do we dare ourselves to get so far out of our box to think, to do and act differently??? And then I remember that one of my favorite ways to open my mind is to say, “If I had to build it today, how would I do it? What would it look like???”
Words start popping into my head: White Space, Social Media, Networking, ROI, Value Proposition, Exchange Cafés, etc….I feel the dare begins to COME ALIVE and I want to walk so far out on the limb and ask…..
- Do we need to have the agenda or meeting flow be the same?
- Do we really need an opening general session speaker?
- Could we start a day with activities, without anyone hearing a speaker?
- Is there an idea that a client has that they have wanted to try?
What content are you considering this year? How daring are you?
Join us. Share with us at e4.
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Teri Tonioli is currently Senior Vice President of Strategic Account Management and serves as the e4 Conference Chair. She has over 20 years with Experient, originally Conferon. Teri' is active inPCMA, MPI, ASAE and IAEE. In 2009, Tonioli was appointed to the Board with the Center for Exhibition Industry Research (CEIR) and is on the Board of the Convention Industry Council, currently serving as Chair of Accepted Practices Exchange (APEX). |
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