Comments on: Does Technology Increase the Value of Face-to-Face Marketing? http://experiente4blog.com/2009/07/20/does-technology-increase-the-value-of-face-to-face-marketing/ Building a Community of Collaboration! Sun, 16 Oct 2011 11:14:47 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: stepnold http://experiente4blog.com/2009/07/20/does-technology-increase-the-value-of-face-to-face-marketing/comment-page-1/#comment-68 stepnold Wed, 29 Jul 2009 21:53:06 +0000 http://experiente4.wordpress.com/?p=754#comment-68 Paul, You have hit on a recurring response. Social media works best in context of a comprehensive marketing plan, including face-to-face marketing. Most executives support the value of a 1-to-1 sales call for large opportunities. However, today's business culture has shifted into webinars, online meetings and other remote connections as a way to generate, qualify and close deals. It seems the best approach depends on the customer, the industry and the evolution of today's networking systems. Thanks for the feedback. Paul,
You have hit on a recurring response. Social media works best in context of a comprehensive marketing plan, including face-to-face marketing. Most executives support the value of a 1-to-1 sales call for large opportunities. However, today’s business culture has shifted into webinars, online meetings and other remote connections as a way to generate, qualify and close deals. It seems the best approach depends on the customer, the industry and the evolution of today’s networking systems.

Thanks for the feedback.

]]> By: Paul Wehking http://experiente4blog.com/2009/07/20/does-technology-increase-the-value-of-face-to-face-marketing/comment-page-1/#comment-67 Paul Wehking Tue, 28 Jul 2009 22:03:36 +0000 http://experiente4.wordpress.com/?p=754#comment-67 Yes it "CAN" increase effectiveness if done right. All channels work in concert to support each other. In fact, we use direct mail, standard tradeshow exhibits, email mktg, automated drip mktg, product placements, and social media tools (LinkedIn, FB, twitter and a blog) to get the word out about Omnipress' ideas, products, services, opinions, etc. It's another tool in the belt but when the sales person makes the call or shows up at a clients office the real game is won or lost. Yes it “CAN” increase effectiveness if done right. All channels work in concert to support each other. In fact, we use direct mail, standard tradeshow exhibits, email mktg, automated drip mktg, product placements, and social media tools (LinkedIn, FB, twitter and a blog) to get the word out about Omnipress’ ideas, products, services, opinions, etc.

It’s another tool in the belt but when the sales person makes the call or shows up at a clients office the real game is won or lost.

]]> By: Stephen Nold http://experiente4blog.com/2009/07/20/does-technology-increase-the-value-of-face-to-face-marketing/comment-page-1/#comment-66 Stephen Nold Sun, 26 Jul 2009 21:07:16 +0000 http://experiente4.wordpress.com/?p=754#comment-66 Julie, Excellent observations about my plumber example. I agree with your points that reinforce my belief that content is still the most valuable element of a social media marketing campaign. I have point this out in several of my recent Tradeshow Week Event Tech posts. However, I think it is difficult to tether the success of a digital process to the onsite experience. I think it is better to be satisfied with the results of a social media effort and then expect your event management team to handle their part of the campaign. You run the risk of deciding that a marketing program failed because the hotel food was lousy. However, I do think that social media can be challenged to create and distribute accurate content. Creative is good, but when I show up to the concrete event, I am going to be pretty upset if everyone wants to discuss the latest trends in Barbie Doll collections. Sounds funny, but this is one of the greatest tricks with Search Engine Optimization tactics right now - do anything to get people to click to your website just to get the numbers. Without great or accurate content, you can 'game the search engine systems' for the short term, but end up paying dearly in the long run. Great feedback. Thanks for your comments. Julie,
Excellent observations about my plumber example. I agree with your points that reinforce my belief that content is still the most valuable element of a social media marketing campaign.

I have point this out in several of my recent Tradeshow Week Event Tech posts. However, I think it is difficult to tether the success of a digital process to the onsite experience. I think it is better to be satisfied with the results of a social media effort and then expect your event management team to handle their part of the campaign. You run the risk of deciding that a marketing program failed because the hotel food was lousy.

However, I do think that social media can be challenged to create and distribute accurate content. Creative is good, but when I show up to the concrete event, I am going to be pretty upset if everyone wants to discuss the latest trends in Barbie Doll collections.

Sounds funny, but this is one of the greatest tricks with Search Engine Optimization tactics right now – do anything to get people to click to your website just to get the numbers. Without great or accurate content, you can ‘game the search engine systems’ for the short term, but end up paying dearly in the long run.

Great feedback. Thanks for your comments.

]]> By: Bill Courtney http://experiente4blog.com/2009/07/20/does-technology-increase-the-value-of-face-to-face-marketing/comment-page-1/#comment-65 Bill Courtney Fri, 24 Jul 2009 00:29:58 +0000 http://experiente4.wordpress.com/?p=754#comment-65 People still buy from people, regardless of the technology that facilitates that happening. People still buy from people, regardless of the technology that facilitates that happening.

]]> By: Barbara Stern http://experiente4blog.com/2009/07/20/does-technology-increase-the-value-of-face-to-face-marketing/comment-page-1/#comment-64 Barbara Stern Fri, 24 Jul 2009 00:21:09 +0000 http://experiente4.wordpress.com/?p=754#comment-64 how social are you in the social media world. it takes a lot more to be face to face with customers than hiding behind emails and tweets. people are craving attention, just don't over do it either with social media or phone calls. a gentle balance is what is called for. but it also depends upon the product and age group you are trying to reach. the Jonas Bros. want the younger set, but the checkbooks are looking for real people. how social are you in the social media world. it takes a lot more to be face to face with customers than hiding behind emails and tweets. people are craving attention, just don’t over do it either with social media or phone calls. a gentle balance is what is called for. but it also depends upon the product and age group you are trying to reach. the Jonas Bros. want the younger set, but the checkbooks are looking for real people.

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