Co-Creation: Too Good To Be True

At last year’s e4 Conference, we learned the fundamentals of co-creation and its application to events. That’s when the light bulb went off. The creative spark was brighter and clearer than ever before. It was then that I decided to implement co-creation as a vehicle to improve session quality.

It’s obvious that improving session quality is instrumental in driving success and growth. But in 2009, it was more basic than that. In effect, delivering value through richer education would not only sustain our survival but also fuel long-term growth and success. Along the way, we learned it gave us a competitive edge. With limited travel/education budgets, attendees were more prudent and judicious in their decision-making. This propelled a shift in our messaging and focus. The bottom-line, we wanted to win their loyalty, trust and investment.

So…with 500 breakouts; 70 Computer Labs; 150-unique speakers and 2500+ attendees, could the “Co-Creation Concept” really work? Or, like past endeavors, would I simply be herding cats?

The truth will be revealed at the “Co-Creation” Exchange Cafe. Can Co-Creation work for you? Don’t miss this café to learn all about it plus more.