Generation Issues (all generations)

• Rocking the Ages by J. Walker Smith & Ann Clurman
• Boom, Bust & Echo 2000 by David K. Foot
• Generations at Work: Managing the Clash or Veterans, Boomers, Xers & Nexters in Your Workplace by Ron Zemke, Claire Raines, Bob Filipczak
• The Fourth Turning by Neil Howe & William Strauss
• When Generations Collide by L. Lancaster & D. Stillman
• Managing the Generation Mix by Carolyn Martin & Bruce Tulgan
• Generation, Inc.: From Boomers to Linksters – Managing the Friction between Generations at Work  by Meagan Johnson & Larry Johnson
• From Boomers to Bloggers: Success Strategies Across Generations by Misti Burmeister

 Millennials or Gen Y

• Not Everyone Gets a Trophy: How to manage Generation Y by Bruce Tulgan
• Managing the Millennials: Discover the Core Competencies for Managing Today’s Workforce by C. Espinoza, M.Ukleja, C. Rusch
• The M Factor: How the Millennial Generation is Rocking the Workpace by D. Stillman, L. Lancaster
• Managing Generation Y by Carolyn Martin
• Millennials Rising: the next great generation by Neil Howe & William Strauss
• Growing up Digital: the rise of the Next Generation by Don Tapscott
• Employing Generation Why?  Understanding, managing, and motivating your new workforce  by Eric Chester
• Millennials: A portrait of Generation Next — Pew Research Center – 2010 report (free download)
• The M-Factor: How the Millennial Generation is Rocking the Workplace by Lynne C. Lancaster and David Stillman

Kathy Macdonald

What are the biggest generational challenges you are facing?

Generations want different forms of entertainment
Marketing needs to vary to appeal to each generation
Socialization is different for each generation from Twitter to text to Facebook to email, etc.
Appropriate recognition/awards vary by generation
What attracts one generation may be different from what attracts another

 What conference elements do [...]